Hero Banner for filipinogummies.com - a dear flor landing page built by me
Dear Flor is a DTC vegan cannabis brand blending plant-based wellness with Filipino storytelling. Facing growth ceilings in a highly restricted ad category, their traditional short-term ROAS strategy was hindering sustainable scale.
We shifted to an LTV:CAC-first strategy focused on high-quality customer acquisition. By pairing culturally resonant visuals and 3D assets with real user-generated content, we built trust and scaled authentically.
Platforms: Meta
Role: Creative Director
Result: Unlocked scalable, profitable growth driving a +394% YoY increase in orders, a +404% YoY increase in gross revenue, and a 5–6x LTV:CAC ratio.
Role: Creative Director
Result: Unlocked scalable, profitable growth driving a +394% YoY increase in orders, a +404% YoY increase in gross revenue, and a 5–6x LTV:CAC ratio.